Samsung \ Space to Dream

As part of the large-scale Space to Dream Samsung brand activation for Vivid Sydney, Sensory Pixel collaborated with the team at Handy Squid to design and develop a creative application integrating interactive animation and live photography with integrated show control for the nightly event.

The installation, produced by Amplify and featuring cinematic content by Collider, invited audiences to become part of the experience using Samsung smartphones. With a simple swipe on a Samsung phone, visitors could trigger animated motion graphics in real time - and photos of the audience that would appear, full-scale, within the live visuals. Blending responsive media with audience participation, the show offered a truly immersive and memorable brand moment at one of Sydney’s most iconic festivals. Images courtesy of Amplify.