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2019 \ Digital Brand Activation

Nissan \ Intelligent Playground

As part of Nissan’s Intelligent Playground brand activation, I developed an immersive, movement-based digital experience in collaboration with studio Optimist and V.I. Agency. The installation utilized a large-scale LED environment that responded in real-time to the audience's physical movements.

I designed and programmed the interactive activation that turned the space into a responsive, body-tracked playground. My focus was on creating intuitive interactions - ensuring the tech felt like a natural extension of the user, making it instantly accessible while maintaining the futuristic brand aesthetic.

AGDA awards finalist 2020 (Motion, Live, Experiential)

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